Here’s my writeup of Sharon Gai’s book, Ecommerce Reimagined: Retail and Ecommerce in China – a great read for anyone targeting Chinese consumers – online as well as offline!
Helpful and Logical Flow to Understand Intricacies of Chinese ecommerce
Sharon’s experience both on East and West – having been born in China and gone through both education and work experience in the West – has given her a unique ability to understand both sides of the market. She holds our hand as she explains each major Chinese ecommerce and social media player and compares it to our Western well known counterparts. I especially enjoy how you can tell she knows how clueless Westerners are on the topic of Chinese ecommerce and really breaks it down step by step. Recommend both for newbies as well as those like me who know the lay of the land but want more solid understanding of the history, tactics, and cultural logic of why these platforms and tools are built and operate that way.
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So lucky to have such smart friends – and authors! Sharon Gai has put together an amazing book for anyone interested in understanding the culture and mindset of the chinese consumer – not just for ecommerce but also for retail – check out my review in the comments.