Email Marketing – Grow & Maintain Your Audience
Small businesses are now into email marketing because it is inexpensive and interactive than the conventional methods of advertising products and services. With the information above, your small business marketing is best grounded in customer-firm relationships. Let’s strive more in the business industry.
This is a massive guide where we have combined various blogs into 1 – from what email marketing is and how to use it – to the more advanced strategies and tactics we use here, choose the section you’d like:
EDM = Email Direct Marketing
In today’s business trend, more tools are utilized by the entrepreneurs to market their product and services. More so, email marketing is considered to be one of the essential tools for business. Small business marketing practices advertising through email.
Small businesses are now into advertising through email because it is inexpensive and interactive than the conventional methods of advertising products and services. Email marketing is a method of direct marketing that uses emails to communicate commercial or encourage fundraising messages to their target audience.
Small business marketing only sends their commercial emails to their current or prospective customers.It is expected to enhance the relationship between the entrepreneur and their customers, convince customers, and advertise other companies to their current customers. With these expectations, email marketing is effective and efficient than the conventional marketing.
Advantages of Email Marketing
There are a couple of advantages with advertising through email, these timely and measurable benefits include:
- Consumers prefer email as the medium of communication to reach out to companies, and receive regular updates and promotions from the companies.
- Email marketing generates a greater return on investment than another medium of advertisement.
- Advertising through email gives you the option to customize the message. You can personalize the email from putting the name of the subscriber and create a message that talks about his or her interests and needs.
- You can easily sort and create a list of your prospective and current customers. The sorted list from the demographic should be, geographic, and behavioral aspects.
- Your small business marketing goes down to one-on-one communications. The automation of emails gives you the advantage to create personalized and relevant emails, and send it immediately.
- The results of the email marketing are easier to optimize and manage. A better return on investment is achieved by improving the elements of the email campaigns.
- When you practice advertising through email, it is easier to connect with the subscribers and prospective customers.
- The sales and conversion are easier to track with the email campaigns. You can easily measure and analyze the data.
- Email marketing saves the environment. Thanks to the advancement of technology, we do not need paper to advertise our products and services.
Why Email Marketing?
With the benefits of email marketing, you are now confident to use advertising through email for your small business marketing tool. Are you still in doubt?
There is no efficient and effective method to reach and connect with your prospective and current customers. Email marketing is the best way to capture their attention, engage, connect, and increase the sales and revenue of your small business. Customer relationships and loyalty develops through email marketing.
There are no costs with advertising through email, yet it brings your success and greater return on investment. The success of email marketing depends on its following elements:
- The creativity of the email. It is a good idea to be critical with the images, color, and layout of the email.
- The relevance of the email. Make sure that the content of the email will engage to your target audience.
- Incentives are given to those who participate.
- Time is not a problem with email marketing, you can control your schedule.
- Integration of the methods of marketing.
- Copywrite to correct some errors and do some corrections.
- Attributes or highlights of the business.
- The landing page is the webpage where your trusted friends can visit.
With the information above, your small business marketing is best grounded in customer-firm relationships. Let’s strive more in the business industry.
How We Use Email Marketing
Curious on how to do email marketing? I’d love to share my marketing process for email captures and see if you have some ideas on how I can improve.
Let’s review all the steps here. It has become quite a bit. I have been diving so deep into email marketing and funnels at my business blog Global From Asia – I thought I’d take a step back and recap what I have been working on.
For years I have been collecting emails on the site and sending out a weekly Global From Asia newsletter – Thursdays at 9pm. There is also the welcome series and other lead magnets that are given as bonus to those who come into the email account for the first time.
Since DCBKK I have been inspired by Brennan Dunn to do more and to get more focused on the various segments in the list.
This is the marketing stack I am currently using:
Active Campaign I’m using this as my email provider. My buddy Dustin got me on this back in 2014 when I moved off of MailChimp. There are some more advanced ones, a bunch of people are talking to me about Drip email marketing, but I am overall satisfied with this one. I have about 116 automations going now, and have templates and can plugin other templates as I go. No matter what you are doing in your email marketing, you will need a email “sending” system such as Active Campaign – which I am happy to recommend and you can signup here.
Optin Monster – Now, you’ll need to get people to join your email list- you could use the default form that Active Campaign and the other email sending providers offer, but they are not specialized in that. My friend Rene got me onto Optin Monster which is freaking powerful! You can configure just about anything. I love the modal popup, so that when people click a button to subscribe, a popup comes for them to enter their email. This saves space on the blog post, and also avoids them having to load a new optin page. I have some with A/B split tests as well. My biggest finding here is that my most simple optin pops are the most effective. Less is more with a popup and optin from my research.
Deadline Funnel – One that I learned about from Brennan Dunn, it is powerful! So I set this up after someone opts in via Optin Monster – they get added to the Active Campaign email list. On the thank you page after opting in, I give them a limited time one time offer. The big work comes in on all the different optins I have on the GFA blog. I’m spending more and more time making more and more limited time offers based on what they are opting in for. And then later in the welcome email series you can give them other limited time offers. What I have learned a lot from my emails is that people like my new signup series but say they will come back later to buy the book or course that I am offering.
Amazon S3 – I store my pdfs here as Active Campaign can’t hold big files (1 megabyte limit) in their email templates. What this means is if I offer you a checklist when you join my email newsletter list, you’ll get the email from Active Campaign but inside the email will be a link that goes to the Amazon s3 file. You pay for the amount of data people are downloading on s3, and I have it for my podcasts as well so it is just a small incremental charge on top of my podcast hosting bill.
So those are the 4 tools I am using when building and tweaking my email marketing funnel.
My Email Marketing Workflow
• Create the lead magnet – normally use google docs and export as PDF.
• Upload lead magnet to Amazon S3
• Start a new automation in Active Campaign (copy a current automation as a template)
• Setup the email template and the “here’s your PDF” in the email which links to the Amazon s3 file
• Create a new optin in Optin Monster (copy a commonly used optin that is working)
• Edit the text on the optin, the tag that connects to Active Campaign, and the name of the optin (name it the tag)
• Decide which thank you page to send the new optin (based on what the lead magnet is) with a deadline funnel limited time offer that is most relevant to that optin
• Ensure that the tag added in the Optin Monster connects back to the correct Active Campaign Automation
• Refresh WordPress’s Optin Monster plugin and then get the Monster Link to add to the blog post
• Edit the WordPress blog post / page to add this Optin Monster Monster Link.
• Test the page and click all the links and ensure the correct modal popup happens. Recheck the integrations and tags and see if it works.
One extra step I have taken is I set in the Active Campaign automation a notification email to be sent to me each time a new optin happens – so I can quickly click into that flow and see that they opted in and got what they asked for.
This is pretty complex (in my opinion) but I feel very focused for each individual person. What I do is in these lead magnet automations I send them to a main on boarding email automation so that I can focus on tweaking that one. The optin automation simply delivers the lead magnet (PDF) and then is finished.
To summarize, these are the tools, main flows I feel you need:
• A place to hold the emails and send out the emails (I use Active Campaign)
• A system to attract people to join your email list (lead magnets- I use Optin Monster, I have used Lead Pages before)
• A system to give limited time offers – you can just use a static count down, but Deadline Funnel I have found has really powerful features with tracking IP and email and can be integrated inside the emails
• A place to hold the lead magnets you are delivering, I use Amazon s3 storage.
How about your email marketing stack and process? I’d love to hear from you!