Content and the Sales Funnel: How to Improve Your Content to Improve Conversions

In blog by Mike's Blog Team0 Comments

Did you know that content marketing is an efficient strategy to boost your sales conversion rate? Creating content is more than just a marketing scheme. Regardless of what kind of content you’re making for your website, the truth is, content is a key element of online success. If you think content is helpful in boosting conversions, below are things to consider when working towards improving your content to improve conversions:

1. Identify Your Target Audience: When you’re thinking of content marketing as one way to develop conversion sales, it’s important that you know your target audience.

• If you’re able to identify your target, content making would be easier than ever. Knowing your buying public can help you create engaging content that would be used to improve your conversion sales.
• Understand the sales funnel, and determine what segments of your audience are in each stage.
• Remember that targeting your audience is crucial in making your content marketing more effective and reliable.

2. Point Out Topics Relevant To Your Business: When maintaining a business website, you have to point out the topics which are related to your business goals.

• Take note that topics relevant to your business are those which are trending and most-talked about in your niche. In most cases, make sure that your content topics are connected to the kind of business you’re operating online.
• Always ensure that your topics catch the attention of your audience and to do so, you must be able to establish the connection between the content you’re making and the business brand you’re promoting.
• Remember that if your content is unrelated to your business, chances are you’d miss getting the desired conversion rates you’re expecting.

3. Enhance Your Landing Page Content: If you’re aiming for high conversion rates, make sure that you have an optimized landing page for your website.

• Having an engaging landing page would attract more visitors which allow them to stay longer on your website. It means that the longer these visitors stay, the higher chances of converting them into buying customers.
• If you want your sales to increase, you have to attract more visitors by taking advantage of content marketing through the enhancement of your landing page.
• Always take note that for a landing page to be efficient, the elements of headline, body and a call-to-action must be present.

4.Create Useful And Trustworthy Content: To improve conversions using your content, it’s smart if you consider creating useful and trustworthy content.

• Website content which is relevant and useful to your industry would most likely invite visitors to read it. The content must also be something educational and realistic that would entice your visitors to buy your products or services.
• Another way of boosting your content for conversions is the use of trustworthy content. It’s more appealing when your content includes customers’ experiences in using your product. If you do this, you’d be able to get your audience’s trust and eventually transform them into clients.

5. Consider Your Content Presentation: Sometimes, content could be considered useless if it’s not presented properly.

• Even though you have engaging and compelling content, the same would not interest your audience if you lack proper content presentation. That’s why it’s best to say that good presentation of content is the key to improve conversions.
• If you want to make use of better content presentation, you should make sure that you follow a certain format that would guide your audience in reading your contents. You can also highlight the important elements of your content to invite your visitors to read it and later on turn them into customers.

6. Tell A Story: When you’re creating your content, take note that you’re telling a story instead of just writing the content itself.

• Remember that majority of your audience doesn’t really mind the facts. They usually want content that tells a story rather than something just narrating the facts. In content marketing, it’s important that you’re able to influence your audience’s minds and keep them interested in what you have to say.

7. Use The Power Of Social Media: Social media is an online channel used by businesses to attract potential clients.

• Social media platforms are used by millions of people to communicate and share information. When you have your content published on social media channels, it’s easier to engage with your audience.

8. Provide The Readers With A “Call To Action” Content: If you want your content to be compelling to the readers, make sure to provide them with something they can act on.

• Once you’ve got the attention of your readers, the next thing to do is to create a conclusion which tells them to buy your product or simply dial your contact numbers. This method is called the “call to action.”
• Remember that in improving your content, make sure that you don’t bore or annoy your audience.

As important as effective web design, if you want to generate quality leads and subsequently turn them into conversions, consider improving your content. Take note of the tips above and remember that content optimization should happen at every stage of sales funnel. If you’re doing this, you’re driving success towards your business.

Melissa Turner

Melissa Turner is an aspiring web designer who has been working hard on developing her skills. She enjoys creating websites and in her spare time she loves to walk along the beach with her dog. She’s currently working on her next big piece.