Determining if a Website is Quality or Not
Are you helping the company get more exposure online?
Outreach, finding content partners, and more is critical to the growth of a website.
Because content creation is not enough. You need to “hustle” and find other websites and media companies to collaborate with.
It is non-stop.
As the Mikes’ Blog team does more business development outreach for content collaboration and exchanges, they have asked me – how do they know if a website is quality or not?
Today I want to give some pointers, and we can actually use this as a blog as well (many of my tutorials have been made in private for the internal team – considering having more open and public tutorials soon).
** Critical – we do not want to do a content collaboration with a website that has spam or low quality indicators ***
Because it will hurt your own site to be associated with them.
Step 1: Simply Look At Their Website
Just dig in and see if their website looks “quality”.
For this, I mean is the product or service they are selling good quality or not.
Is the web design professional and up to date?
Do they seem like a reputable company?
Step 2: Try a Simple Google Search for their name and reviews
Next, check out on Google if they have good feedback or not. Or if anyone is even talking about them or not.
This can be a hit or miss, depending on the company industry and how public it is for people to talk about their experiences with that company.
Step 3: Start to Use Some Tools For Evaluation
Now, all websites and domains are not created equal. You want to check out how they have been doing online.
Tool 1: SEM Rush
This has a free part of it that hopefully can be enough to see how the domain is:
Head on over to SEMrush .com and put in the URL
Tool 2: Ahrefs
This is more for those who have a budget, and it is hard to share with an online team as only 1 user can be logged in at a time. But this is the current de facto tool internet marketers are using to check other websites they are working with.
Tool 3: Moz
Moz (I still know them as seomoz.org ha!) has paid tools – but also a good free tool here:
Tool 4: Google advanced queries
Using google itself!
Go to google search and put in :
And you will see how many pages are in there.
And see how many links are in the site according to google.
** Red flag – if the site isn’t in Google at all – then it is most likely flagged as spam and we need to stay away from it **
Step 4: Decide Your Site vs Their Site Strength
Once you have an idea of this website, now it is up to you to decide what is fair for each other. Which one should get the link, from where.
There is a whole strategy and courses online about this. I don’t get too technical, but many will say – if one site is stronger they get homepage link on the weaker site where the bigger site can only need to put it on a less popular page / post in the site.
But really it is about ADDING value to the user and to the internet as a whole.