Something for people who are building a personal brand.
Tag Heuer to drop Tiger Woods from US campaigns
PORTLAND, Ore. (AP) — Swiss watch maker Tag Heuer said Friday that it will “downscale” its use of golfer Tiger Woods’ image in its advertising campaigns for the foreseeable future.
The company said it will continue its relationship with Woods but is modifying its marketing programs in certain regions out of respect for his request for privacy.
How long the change last will depend on Woods’ decision about returning to professional golf, the company said. Woods has been a pitchman for Tag Heuer since 2002.
Full article on Yahoo Finance News
Not many people reach the public relations level of Tiger Woods, (not me, for now at least, hehe), but we can all learn how quickly it can come crashing down….Sadly, personal life and business life are so integrated now….imagine in the future (ALREADY REALLY) people will check facebook profiles when considering to do business with a company.
BECAUSE COMPANIES ARE PEOPLE. and now, people are online. Its strange….and weird…and why I am trying to do ecommerce, because by selling to consumer directly, I have more control and less risk dealing with a few large clients then many direct customers. It takes the “face” off the business and allows the masses to pay money directly, quickly, without needing to have a real person behind it.