Top Copywriting Tip
“Copywriting and writing are two very different things.” This is what Ana Warren Gonzales said when asked about tips on copywriting. She also said ...
── RECENT WRITING
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People Check-ins For the New Year
What is Michael Michelini up to now - Dec 20 - 26, 2020 * Year end “processing” and planning for new year * 1 on 1 calls with the team * Working on
2020 Year In Review, 2021 "Plans"
Time for the 2020 Year End Review and 2021 Plan. https://www.youtube.com/embed/ExL3d54tjrk High res image of Mike and Maggie What a year it has been. Year 2020, I almost want to…
Preparing Year End Team Meeting
What is Mike Michelini Up To Now - Dec 13 - 19, 2020 * Adjusting to a non-Christmas feel in China. I don’t remember this in the past, but Christmas is
Why Rico Moved to Asia
I caught up with my friend, Rico Ngoma, CEO of Source Find Asia, in Manila, Philippines early this year. This was before the whole COVID-mania took over most of our lives. We…
Interviewed on The Asian Seller about Content for Ecommerce Businesses
Happy to have been interviewed on Meghla Bhardwaj’s podcast, The Asian Seller . And, it is on my favorite topic – creating content for ecommerce brands. We dive deep into the ins…
2020 Coming to a Close, Defining my Role
Quick summary: * Defining my role and the leadership to revamp the org chart so it's more clear in 2021 * Preparing a Christmas party for the team. I'm
Speaking in Quezon City
I have often said that what I love to do is content creation. But behind all that is the desire to share what I have learned in cross border trade, e-commerce and life in general.…