We just wrapped the 7th annual Cross Border Summit here in Chiang Mai, Thailand (Nov 3-5), and wow - what a ride! This year's theme was Ignition - all about sparking that fire and taking massive action in your cross-border business. From the moment people landed, we made sure every minute counted.
It's the post-Cross Border Summit week! I'm currently on a yacht in Phuket at the Cross Border Mastermind with about 10 high-level sellers, going through all the amazing learnings and networking from the summit.
Hey everyone, Mike here kicking off November with some serious momentum. As we roll into Nov 2-8, 2025, it's all about Bracing for IGNITION. This week is the culmination of nearly a year of hustle—the annual Cross Border Summit is here, and it's going to be all hands on deck. We're talking summits, masterminds, VIP villas, yacht vibes, and a whole lot of beautiful insanity. This is prime time to level up, connect deep with the crew, and charge into the end of the year fired up. I'm beyond excited to do this with everyone showing up and diving in full throttle.
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Hey everyone, Mike here with your weekly dive into the chaos and excitement of building in the cross-border world. This week's footage pulls from my recent garden chat with Peter on the podcast—those unscripted moments under the trees where we geeked out on scaling businesses with AI. If you haven't caught it, it's a gem for anyone feeling the pull of this tech revolution. Let's jump in.
Hey everyone, Mike here—or should I say, my AI avatar stepping in while I'm deep in the zone. The current date is October 10, 2025, but we're looking ahead to this coming week: October 12 through 18. Just back to the grind of 15+ hours a day of learning to, and executing, on development with AI. Talking to some friends about where we are and this is a massive turning point—like when I closed my office in China and the Philippines and had everyone work online 13 years ago. This is a bigger shift. Heck, this is my AI avatar talking to you as I am vibe coding most likely.
Hey everyone, Mike Michelini here with your weekly update! This week kicks off with some serious celebrations—Happy Golden Week and Mid-Autumn Festival to all our friends in China marking the occasion. It's a full week off for many, but that just means Q4 is revving up hard: Canton Fair is right around the corner, followed by our epic Cross Border Summit. Let's dive in!
Returning to Shenzhen after 15 years to speak at the inaugural SEO Conference. Sharing 17 years of cross-border brand building lessons and observations on China's evolving business landscape in 2025.
