What Mike Michelini is up to Now -November 23 – November 29, 2025
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November 21, 2025 – As we dive into the heart of Thanksgiving week, Black Friday frenzy, and Cyber Monday deals, it’s hitting me hard: we’re barreling past the halfway mark of the 2020s. Part of me is still mentally stuck in that post-2020 COVID haze—what a seismic shift that was for all of us. Time flies when you’re building empires in the digital nomad jungle.
Here in Chiang Mai, the weather’s finally giving us a break from the eternal sauna. Mornings and evenings call for light hoodies now, and honestly, most of us are loving this crisp edge to our tropical routine. It’s the perfect backdrop for reflection and ramping up for the holiday hustle.
Looking ahead to this week (Nov 23-29), we’re staring down some tough year-end calls. Restructuring across a few ventures is never fun—the real gut-check of entrepreneurship. But we’re committed to handling it with heart, supporting anyone impacted and positioning everyone for stronger 2026 vibes. Decisions like these keep us lean and focused.
Quick team huddle on the product fronts:
- Janice Jung is jumping in to tackle our email chaos across all business inboxes and will soon start crafting replies on my behalf. Hundreds rolling in daily—she’s sorting, prioritizing, and will drop updates here on trends or hot topics she spots. Last week we finalized her workflow setup; inbound streams are about to get a serious efficiency boost.
- Katrina McKay on our bar essentials lineup (metal pourers and beyond): Steady sales rolling in, but we’re refreshing hero images to make them pop in crowded feeds. Q4 isn’t peak chaos—New Year’s is when bars gear up. Year-end product audit incoming to sharpen what works and set us up for a killer Q1 surge.
- Billy Beard repping Excalibur Brothers premium barware gifts: Holiday season is our sweet spot. Flask + wine polishing cloth gift sets are flying off shelves as the ultimate “treat yourself or your boo” present. The Christmas gifting boom is primed—leaning hard into that gift-box glow to launch strong into the new year.
- Lisa Yuson fueling the Global From Asia (GFA) engine: Rebuilding the squad with fresh talent and cooking up next-level perks for the revamped GFAVIP community. The ecosystem I coded these past months is now the backbone—membership is about to level up big time with more tools, collabs, and wins in 2026.
Wrapping this up: Grinding through Thanksgiving turkey (or pad thai equivalent), Black Friday deals, and Cyber Monday steals. Let’s squeeze every drop from Q4 and charge into 2026 unbreakable. Grateful for this wild ride—hit reply if you’re tuning in from afar. Happy holidays, fam. What’s your biggest win this week?
Stay tuned for the video drop—script locked, visuals in polish. Subscribe at mikesblog.com/now for the full behind-the-scenes.
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