What Mike Michelini is up to Now – October 26 – November 01, 2025
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The Final Countdown: Cross Border Summit IGNITION
This is the last “now now now” video before we dive headfirst into the Cross Border Summit—our 7th annual extravaganza. What a wild ride it’s been since kicking this off back in 2016. We’ve weathered the storm of COVID destruction, rebuilt from the ground up, and now, for 2025’s edition themed IGNITION, we’re firing up a completely new way to leverage our community ecosystem. Think seamless onboarding, interactive tools, and real-time collaboration that turns attendees into active participants from day one.
If you’re joining us November 3-5 in Chiang Mai, get ready to ignite your business—tickets and details here.
Community Wins & What’s Next for Prizes
Which brings me perfectly to our weekly prizes—shoutout to Katrina McKay, who snagged those sweet GFA gems last round! Congrats, Katrina—you’re killing it in the community.
Katrina had this to share:
“Thanks, Mike! Thrilled to win those GFA gems—huge thanks to everyone engaging in the ecosystem. Quick heads-up: After the Cross Border Summit wraps, we’re rolling out a fresh way to win prizes through deeper community interactions and challenges. Stay glued to now.mikesblog.com for the full transition announcement—it’s going to level up how we reward you all!”
Back to you, Mike!
Thanks, Katrina—always a blast teaming up.
Fuel for the Fire: Handling the Haters
Speaking of feedback loops, I caught a hilarious (and kinda savage) hate comment on our latest Clean Crisp Air video. Check this out:
But hey, we keep iterating and improving—let the haters hate, lol! It’s all fuel for the fire.
Summit Prep: From Developer to Onboarding Specialist
This week? Full steam ahead on summit prep. I’m shifting gears from backend dev to onboarding technical specialist mode. We’re now guiding all attendees into our shiny new community ecosystem tools—no more drowning in spreadsheets and scattered docs. Building this software has been a game-changer, especially during those prep calls with our powerhouse speakers. The insights? Gold. Pure ignition material.
On the Home Front: Passport Adventures
On the family front, we’re tackling a new passport filing for my daughter. Never the most fun paperwork adventure, but we’ve got the appointment locked in—fingers crossed for smooth sailing.
Chiang Mai Pre-Summit Events: Let’s Meet Up!
Locally in Chiang Mai, we’re hyping the summit with two killer pre-events for the community:
- Tuesday night (Oct 28): Casual kickoff at Alt Coliving Old Town—drinks, chats, and early vibes.
- Thursday evening (Oct 30): Business speed dating to spark collabs—perfect for ecommerce hustlers.
Snag your spot at tickets.gfavip.com—they’re filling up fast!
E-commerce Win: Esatto’s New Launch is a Hit
Over on our bar products ecommerce brand, Esatto, we’re dropping a massive launch of new metal pourers. Precision-engineered, rust-proof, and sleek as hell—the feedback has been overwhelmingly positive. Bartenders and bar owners are raving about the no-leak flow and that premium feel.
If you’re stocking up, head to esattoproducts.com now; these are flying off the (virtual) shelves.
Team & Tech: Shadstone Crushing It with AI
Big props to the Shadstone ninja team—they’re absolutely crushing it with our Centaur model, weaving AI into every department and workflow. The efficiency gains are noticeable AF. Post-summit, I’ll dive deeper into HR and finance tools to streamline even more. Watch this space.
The Web3 Grind: Handshake, Hamza, and Decom
Now, on the web3/crypto front… oof, it’s a bit depressing, to be real. My passion project Handshake has taken hits from centralized exchanges delisting it left and right, making liquidity a nightmare. And Hamza.market? We’re grinding hard for support and traction, but it’s tough.
Not gonna sugarcoat it—maybe folks aren’t as hyped on decentralized protocols as they claim, or perhaps it’s just too early. Either way, I’m still a die-hard believer. Holding strong and pushing forward. Decom (decentralized ecommerce) is the future—physical products paid in crypto, no middlemen. Check hamza.market if you’re in.
Let’s Ignite Together!
Can you believe we’re staring down the end of 2025? Time flies when you’re building empires. Hope you’re all keeping pace—drop a comment below on what you’re igniting this week.
If I see you at the Cross Border Summit, brace for overload: value bombs, insights, and connections that’ll spark your next big move. I can’t wait—let’s ignite together!
Join the Conversation & Win
What are you igniting this week? Vote/comment on the Kanban board at now.mikesblog.com to earn points toward prizes. See you there!
Connect with Mike:
- Subscribe: now.mikesblog.com
- Socials: @mikemichelini
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