What Mike Michelini is up to Now – May 29 – June 4, 2022
Listen as audio here [2 minutes long] (or scroll down for text)
(In photo, group photo at Miles’s 8th birthday party picnic, see all photos here)
Still hunting for the next move for the family. Very complex, multi input/out process but leaning now to Thailand for the fall semester for the kids.
Main points this week:
* Excalibur Brothers / Akitai / amazon shipment and flow – so much logistics, financial, franchisee workflow points to cover. Main point – our team is amazing, we just need to define the process, who is in charge of what, and continually improve that process. New websites for both in process as well.
* SEO team – glad we are adding to the team, hope to assist Anne our SEO manager and make more workflows and systems to grow our sites.
* Sales / client side – looks like we are onboarding another large client for online marketing (amazon seller) as well as for GFA. Further need to define/optimize the sales and onboarding processes for this.
* Skyinclude – still need to get into Bob wallet, and also need to test and optimize the domain registration flow.
For those who want to hear the full week plan for Shadstone Limited, Mike’s company (removing sensitive info) – here it is:
Week Plan May 29 – June 4, 2022 Shadstone Limited
Moving into summer, and half way into 2022. We had an amazing team call last Thursday night – thank you for those who attended – and congrats to the raffle winners – and all attendees – make sure to talk to Anne about receiving your POAP NFT, we have plans for those 🙂
As always, tons and tons of building, creating, and growing.
Team – new team members joining. Ching to help bridge our China and admin and financial more (GFA kids + EB/ factory). Also Regi is back on SEO along with a new team member Joe. Glad to be investing more in SEO as we need more for the projects we have.
Excalibur Brothers – Last week was an intense one – the last couple weeks for sure. It is because production is ending for our first batch of products in the brand – the polishing cloth, and others are in the works too. So we are coordinating with our AMAZING team and optimizing “who does what”. Again, this brand licensing improved (BLIMP) program is very new, Meir guiding us a bit, but it adds some extra steps and complexity as we are not the ones with the Amazon seller account making the shipping plans. Also the photos are happening now in Shenzhen, and we are making the listing photos and videos.
Akitai – a photo shoot happened in Chiang Mai Thailand last week (was amazing to think – we had photos done in a studio in Shenzhen and a live set in Thailand in the same week, making things happen). Also we are still dealing with IP workflows as this has copyright free images but triggers algorithm . Aubrey has also been doing great social media posts that are building up engagement, and Stephenie has put together a very impressive new website design.
NowShenzhen added a new “The Weekender” event weekly content piece. Getting things more and more optimized.
SkyInclude – still testing the account.skyinclude.com handshake domain registry platform, but at least have better group communication setup with Sajan’s team and ours to streamline talks. Also last week did a Goldshell twitter text AMA collab and will be reviewing soon a HNS miner.
FishingLab – still wrestling to update the Amazon affiliate links. We need to further build SOPs and processes for affiliate program and link updates.
GFA – close to getting a half year sponsor, with a service package bundled.
Shadstone services – close to onboarding a new client for content creation (amazon seller), and David is studying it more closely so we can collaborate more on the client and sales side.
Probably missing more. Lots to do, lots to learn. Hope all are enjoying.
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