Hey everyone, Mike here! I’m thrilled to share that I was recently featured on my friend Gary Huang’s 7 Figure Seller Summit podcast, where we explored the exciting world of AI influencers and their transformative impact on e-commerce branding. Below, you can watch the full episode on YouTube, listen on Spotify, or check out the LinkedIn post to join the conversation. In this blog post, I’ll recap the key insights from our discussion, share how AI is revolutionizing e-commerce, and highlight some upcoming events you won’t want to miss.
Diving into AI Influencers
In the podcast, Gary and I delved into how AI influencers are changing the game for e-commerce sellers, especially those on Amazon. We covered a ton of ground, from the cost-effectiveness of AI to its ability to create consistent, scalable brand personalities. Here are some highlights:
- Why AI is Essential for E-commerce: AI influencers offer a budget-friendly alternative to human influencers, saving time and reducing the hassle of chasing reviews or managing inconsistent content.
- Building Your AI Avatar: I shared how I created my AI bartender, Katrina, for my bar supplies brand. She’s a Jersey-born character with a full backstory, bringing authenticity and engagement to my marketing efforts.
- Global Appeal and Language Capabilities: AI avatars can speak multiple languages, making it easier to connect with international audiences. I’ve used tools like 11 Labs to produce weekly updates in Chinese, Thai, and English—impressing even my native-speaking friends!
- Real-Life Use Cases: From YouTube Shorts to Amazon listings, Katrina’s videos are driving engagement. I’ve seen boosts in sales and brand visibility by integrating her across platforms.
- Tools for Success: We discussed tools like 11 Labs for audio, HeyGen for talking-head videos, V3 for action scenes, and Creatify.ai for streamlined video creation. These make it possible for solo founders or teams to produce professional content.
Why AI Matters for Your Brand
For e-commerce sellers, standing out in a crowded market is tough. Hiring human influencers can be costly and unpredictable, with no guarantee of results. AI avatars, on the other hand, give you control over your brand’s narrative. They’re scalable, consistent, and can be tailored to fit your brand’s vibe—whether it’s a Jersey girl bartender or a tech-savvy entrepreneur. Plus, with advancements in tools like V3’s image-to-video feature, maintaining a consistent character across videos is easier than ever.
In the podcast, I also shared how I’m building Katrina as a 360-degree brand asset, appearing on social media, my D2C site, and Amazon listings. This approach not only boosts conversions but also creates a cohesive brand story that resonates with customers. And here’s the kicker: AI avatars could even become sellable assets, bundled with your brand or traded independently as intellectual property. The future is wide open!
Upcoming Events and Opportunities
I’m excited to announce two events where you can dive deeper into AI and e-commerce:
- AI Workshop in Bangkok (August 5, 2025): Join me for a hands-on session focused on leveraging AI for e-commerce. It’s perfect for sellers in Southeast Asia or anyone looking to stay ahead of the curve. We’ll also have a VIP dinner for deeper networking.
- 7th Annual Cross Border Summit (November 3-5, 2025, Chiang Mai, Thailand): This is a must-attend for Amazon and marketplace sellers. With a 100-person capacity, it’s an intimate event packed with sessions and networking. Use the coupon code 7FIG10 for a 10% discount when you apply at 2025.crossbordersummit.com.
Want to scale your brand with AI? Check out my service at SocialAgent.me. Mention you heard about it on Gary’s podcast, and you’ll get a $500 consulting bonus to kickstart your AI influencer journey. Early adopters will also receive a complimentary strategy session with our e-commerce marketing specialists.
Looking Ahead
The 7 Figure Seller Summit podcast was an incredible opportunity to share my passion for AI and e-commerce. We’re just scratching the surface of what’s possible—imagine AI avatars integrated into robots or personalized brand experiences on Amazon. The limit is our imagination, and with tools improving every day, now’s the time to get started.
Have you tried using AI for your brand? Let me know in the comments below, and don’t forget to check out the podcast episode on YouTube, Spotify, or engage with the LinkedIn post. If you’re interested in the AI Workshop or Cross Border Summit, grab your spot soon—spaces are limited! Stay tuned for more updates, and let’s keep pushing the boundaries of what’s possible in e-commerce.