What Is Mike Michelini Up To Now: June 28 - July 4, 2026

Back from an intense vibe coding ecommerce seller villa in Hua Hin, Thailand, and I am still processing it.

It was one of those weeks where the value is not only in the code written or the meetings done, but in seeing how other experienced operators are thinking. These were not beginners playing with AI for the first time. These were serious ecommerce sellers going deeper into their own systems, their own applications, their own dashboards, and their own ways of using AI to make better business decisions.

I keep seeing the same direction more clearly: AI agents are going to work closely with people in both daily life and work life. It will not be some far off abstract thing. It will be in the store operations, the product research, the customer conversations, the data dashboards, the supplier decisions, the marketing follow-up, and the way we manage teams. For ecommerce sellers especially, this is becoming real very fast.

This week's priorities

1. Cross Border Summit #8 feedback: good input from the sellers at the Hua Hin villa on the November 3-5 Chiang Mai event. They liked the balance of returning experts and new speakers, and the new venue was well received, with about four months to go.
2. The Fly Sales, our ecommerce brain: strong progress on the internal ecommerce brain for brands such as Excalibur Brothers, connecting business data, seller insights, product trends, and AI into a flywheel for business expansion.
3. Back to Chiang Mai: heading home this weekend to catch up with family and office work. July 4 is a normal workday here in Thailand, but I am more motivated than ever to keep building.

Video

The Hua Hin week gave me energy. It reminded me that the future is not just AI replacing work. It is AI and people working more closely together, with experienced operators building better machines around themselves. That is what we are building toward. Thanks everyone for following along, and make the most of the week ahead.

Quick Team Pulse Check

• Hua Hin became market research time with experienced ecommerce sellers.
• Seller-built apps and dashboards validated the business-brain direction.
• Amazon SP-API and seller-owned data work became more concrete.
• Christian joined the deeper ecommerce-brain learning loop by Zoom.
• shovel.today was born as the data layer for business intelligence across our companies.
• Cross Border Summit received direct format and venue feedback.
• Cal Structure and GetFrenzi maintenance are shifting toward Manly and IT.